University of Portland — Sophie Peterson

University of Portland \ Admissions

Viewbook Collection

Rebuilding UP’s highest-level recruitment piece from the ground up to welcome the new generation of students, Gen Z.

Illustration, Print + Layout Design.
In collaboration with Pat McDonald.
University of Portland, like many other higher-ed institutions is seeing a decline in enrollment. Our team was tasked with creating a new knock-out piece geared towards Gen X/Millennial parents and Gen Z students to introduce everything UP has to offer and (hopefully) get them to apply.
With a focus on student stories and a section specifically designed for students in mind, the Viewbook meets the students and parents where they’re at— we give students a glimpse at life on campus and what UP is really like, while providing parents the nitty-gritty details they care most about.

Selected Illustrations

University of Portland \ Alumni & Parent Relations

Alumni Reunion 2023

UP’s annual summer bash, Reunion, encourages Alumni of all ages and life-stages to come relive their college glory days.

Illustration, Motion Design, Print + Layout Design.
In collaboration with Pat McDonald.
After COVID, alumni engagement at UP was suffering. The Alumni team wanted to refresh the look + feel of their annual Reunion event to encourage alumni to dust off their party shoes and come back to campus, happy and healthy.
We created a renewed brand campaign strategy that fosters feelings of nostalgia, trustworthiness, and most importantly, fun. The look + feel appeal to every audience— folks who graduated over 50 years ago, COVID-grads, and everyone in between.

Print Collateral —

GIFs —

University of Portland \ Office of Development

PilotsGive 2023

The biggest development event of the year: PilotsGive, a 48-hour fundraiser and celebration of all things UP.

Art Direction, Print Design, Digital Design.
The PilotsGive brand was lacking and hadn’t evolved since its hiatus during COVID. I was tasked with rebranding the entire event with the goal of increasing small donations and participation from donors at all levels: students, parents, and alumni.
We settled on a concept that really drives home the idea that each donation goes a long way to helping a student and each donation, however small, adds up. Thus, “Together We All Add Up” was created. The visuals are engaging, playful, and easy for campus partners to take + run with. The event was a huge success, surpassing the goal of 1,000 donors and ultimately raising more than $500,000.

Print Collateral —

Social Stickers & Illustrations —

Social Toolkit + Brand Guide —

Mark —

Social Templates —
A big part of PilotsGive is community participation– we delivered a social media toolkit and templates so campus partners could execute on their own quickly, easily, and on-brand.